BREXIT: BERLIN AIMS TO BECOME THE CAPITAL START-UP





BREXIT: BERLIN AIMS TO BECOME THE CAPITAL START-UP



Berlin aims to rip in London the title of capital of start-ups in Europe. For months is continuous flow of app developers and Web content from the British capital to the German, who for years aims to attract, offering space, "cluster" and incubators at no cost. The flow from across the Channel could intensify after yes to brexit. And swell the Italians, who already many in Berlin are involved in the world of app: beginning with Zalando, the German giant ecommerce where the Italians are already working it a hundred. Berlin for years to attract startupper. The former mayor Klaus Wovereit understood that to his city "poor but sexy", no big industries but always jumble in its cafes and its art galleries of artists and creative, digital economy could be a great opportunity development, by providing funds and spaces for "geeks" and not only, it is not necessarily required to speak German as long as they can work in English. The German capital, then, is still a city where the cost of living is relatively cheapy and in any case lower than the dearest London, from which slowly many are deciding to move here, even in the wake of Brexit. "With what you spend in London for a month, one startupper lives in Berlin for six months, and is able to carry out his project," says Marco Muccini, the Florentine forties who has developed Papermine, a content marketing platform to create content for marketing and promotion of products, from private school to the store. Until February, Marco has worked in the British capital, but decided to come to Berlin, where seven employees working at Gtech considered the best MBA in Europe, that does not take equity and for a year it offers to selected subjects headquarters and logistics. "This city has changed, it is always more international and even though the Italian legislation on the start-up is better than the German one supports here is the most powerful European economic hub. This is a city that basically exists only since 1989 with the fall of the wall, live cheap and is logistically closer to Eastern Europe, which is increasingly a hotbed of young hopefuls in the start-up sector. London now costs too much ". And the "Italian colony" of startupper in Berlin grows. Are almost a thousand members to 'Digitaly', the network which has created Silvia Brescia arrived in Berlin after an experience in Sweden and who now works for Houzz, an online platform for interior design and furnishings by an office at the foot of the tower Alexander Platz, alongside twenty other Italians. Startupper that from 2010 are networked together and share information and practical experience. "People he says that maybe he had an idea in Italy and is here to make it grow." Although, it detects Matthew Pardo, scientific officer of the Italian Embassy in Berlin, "to open a startup in Italy should be more convenient and our country in this area will be the most to grow up." source Ansa